Network and centre for agricultural marketing training in eastern and southern africa. This is an advanced course for undergraduate students specializing in marketing. The marketing concept, a crucial change in management philosophy, can be explained best by the shift from a sellers market one with a shortage of goods and services to a buyers market one with an abundance of. This course is designed to provide students with an understanding of the principles of marketing. This textbook, agricultural and food marketing management, was. Fosr 2001 food and beverage management course outline. Food manager certification safety course learn2serve. This course discusses in detail the critical aspects of management involved in running a catering business like how to get the appropriate licenses and permits, what kind of kitchen you need, basic food safety practices, party planning, cooking for a crowd, planning meals, dealing with customers, understanding how to price your services, and moving the food safely from one location to another. Mark1012 course outlines marketing fundamentals unsw. Approaches toapproaches to studying ag marketing a micro vs macro b institutional, functional, vs behavioral aec 305, food and agricultural marketing principles macro vs micro analysis of agricultural marketing micro firm level decision making. Food and beverage management online course eventtrix.
Of course, the best way to illustrate a business plan is to provide one. An introduction to ag marketing aec 305 course outline. Bachelor of hospitality management, course outline. Selection, procurement, and supply chain management. There will be a focus on the management of the marketing activities and how marketing relates to overall organisational functioning, including the management of. Iba course outline brand management course description they appear. Marketng 1001 introduction to marketing course outlines. Master in european business course syllabus marketing management instructors. Mktg 300, is 301 students must have taken a generalbasic marketing course and business communications course before enrolling in mktg 494.
Aec 305, food and agricultural marketing principles. Course summary start or advance your hospitality career by understanding essential hospitality and tourism management concepts. This course offers a complete introduction to professional marketing thought and action. The course focuses on the decision making role of the marketing manager who is. This course is intended for students seeking a pm position in either a new or established enterprise.
Be2601 management principles, competencies and skills s2, ay1617 instructors. Brands are gaining momentum and this is reflected from the fact that in 2010 the total. Agriculture economics agec course descriptions agriculture. Marketng 1001 introduction to marketing north terrace campus semester 1 2020. These are the current course outlines for hospitality management. There will be a focus on the management of the marketing activities and how marketing relates to overall organisational. Introductory and advanced agribusiness management courses and. Aec 305 course outline an introduction to ag marketing 9109. Please find below the course outlines for courses within the federation business school. Learn the functions, operations and organisation of the food and beverage department in the hospitality industry with this free online course.
Undergraduate program course descriptions marketing department. Some courses listed may be for the purpose of posterity, and may no longer be offered by the federation business school. Agricultural and food marketing management global agricultural marketing management, and marketing research and information systems. This course will study budgeting, analysis of food and beverage costs, labour cost control and the control of various direct and indirect costs that affect the food and beverage department. Skills and competencies is a comprehensive introductory on the course management process from a managers perspective, with particular emphasis on the skills. Case studies in restaurant management and sustainability hadm 4325. Students explore the various segments of the food and beverage marketing industry, including marketing for food and beverage manufacturing and distribution companies. Rebiazina, associate professor, strategic marketing department, national research. Get your food manager certification from learn2serve. It provides insights into where marketing fits within an organisation, its contributions to business in general, describes frameworks supporting marketing activities, and helps with challenges in the ever changing market place. Fosr 1012 food and beverage service course outline. In this course, you will learn how businesses create value for customers. Sample marketing plan gemma ganni mar 216470 october 5th, 20.
If you are looking for a course outline, but it does not appear below, please email business. Course will provide an overview of the role of agriculture in the u. In your first year of the bcom with a major in marketing, you will study a common core of seven stage i courses, as well as one general education course learn more about core courses for the bcombprop. In this course, you will gain mastery in the following topics to help you make your business as desirable as possible to prospective clients. Nd61 food business management and marketing undergraduate. The bachelor of hospitality management bthm program objective is to prepare students for management, sales and marketing opportunities in the hotel industry by providing intense course work that combines theory with practical learning experiences, thereby increasing students opportunities to find employment in the field. You will gain the ability to plan for successful food preparation and apply beverage management requirements. A summary of undergraduate curriculum in agribusiness. Eight places you can find high school marketing lesson plans and projects are. Federation business school course outlines federation. Course content changes periodically to reflect developments in the discipline, the requirements of.
Course outline food and beverage management course description hm 190. These texts are primarily designed as an aid for those teaching marketing as it applies to food and agribusiness. This textbook, agricultural and food marketing management, was prepared by. Highlights the challenges that marketing managers face in planning and implementing effective marketing mix strategies. Bm3501 marketing strategy course description and scope the purpose of this course is to prepare you for real world marketing challenges described above. Mkt372 business to business marketing the university of. This course introduces students to the many facets of food marketing in commercial applications. Syllabus for marketing management harvard university. Examining the impact of emarketing for a broad array of marketing management decisions further complements the subjects taught in the bcom, marketing specialisation, and the bcom in general. Course content or outline indicate number of class hours per unit or section topic. Course syllabus semester i 20012017 name of lecturer. So, assuming that you are present, that you are a participant in discussions. Various food and beverage service techniques and effective customer service skills and attitudes will be developed and practiced. This course is designed to teach students the economics and management of the us food marketing system that.
It analyses the business need for customer orientation, the evaluation of markets and the targeting of market opportunities. The student will learn cost calculation and sales concepts and their relationship with profits. Chapter objectives, an outline of its objectives in terms of what the reader can. Marketing management unit i versatile business school, egmore, chennai 600 008 2. The course covers the principles of agricultural marketing including consumers. Bm3501 marketing strategy course description and scope. Marketing management 15 points semester 2 1195 course prescription a comprehensive overview of the central principles and concepts of marketing management. The centre had the objective of strengthening agricultural marketing training in. Product development in the food and beverage industry hadm 4350. Managing a company in the food and beverage industry is a fascinating task. Tourism and hospitality course descriptions tourism and.
This course focuses on the skills students need to understand the unique needs of business customers and succeed in marketing and management roles within b2b businesses. The course explains the nature and purpose of marketing, followed by the fundamentals of each of the most important marketing tasks. Standard course outline mktg 494 marketing management. Signs are in english, and most food is american style. Learn2serve by 360training offers food manager exams to get you certified. You can add any other comments, notes, or thoughts you have about the course structure, course policies or anything else. We will examine the process by which marketing builds on a thorough understanding of buyer. Programmes and papers, department of marketing, university. An introduction to the marketing environment, customer types, buyer behaviour, market segmentation and product, pricing, distribution and promotion issues in the context of domestic and international food markets. The material is therefore relevant to students of agricultural marketing. Topics include financial management and accounting, human resource issues, hotel and resort management, food and beverage management, and event management. Iba course outline brand management course description. Undergraduate courses in marketing the university of. Many of these programs teach agribusiness marketing and retail or.
Managemt 7104 marketing management course outlines. Orientation to agricultural supply businesses, farm and ranch management, food markets, capital markets, etc. Mark2084 emarketing course outline semester 2, 2012. This course will impart the theory behind food and beverage production and management, human resource management and basic accounting practices for the restaurant industry. This course will enable the student to appraise the components of food, beverage and labor costs within the food service industry. Among other things, owning a successful catering or party planning business requires an understanding of food, beverages, and the service of each. You will study the principles of management, economics, marketing and finance, as they. Tretyak, professor and the head of strategic marketing department, national research university higher school of economics, email. Learn marketing management i from university of illinois at urbanachampaign.
Students will develop the applied knowledge and skills required to work as a professional team member in a full service, licensed restaurant operation. We also offer a food safety training course to help you prepare for the exam. Supplements sold in the pro shop are minimal, but include fish oil, vitamin d, magnesium, and. The primary purpose of this course is to help students develop analytical tools. This course uses fun and engaging lessons that educate you on. Explain the relation of lodging and food and beverage operations to the industry. It acts as a food safety manager certification study guide so that you feel confident when you take the test. Definition marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them. The agricultural food distribution marketing channel system. The course augments classes that pm students should be taking in strategy, marketing, product development, and entrepreneurship. This textbook, agricultural and food marketing management, was prepared by staff of the network and centre for agricultural marketing training in eastern and southern africa. In this post, well dive into the specifics of whats included with. National food and agribusiness management education commission.
Restaurant management provides this foundation by teaching each aspect of the process. This course introduces the student to the major concepts and theories, reflecting the breadth and diversity of marketing. This course introduces students to the fundamental concepts of management related to the tourism and hospitality industry. This course will also demonstrate best practices for marketing a catering business, considerations for preparing and executing contracts, effectively manage human resources, and applying basic accounting principles. At the class website, please find lecture notes in pdf under modules. Be2601 management principles, competencies and skills. Course outline and reading assignments subject to change as deemed. The course is also a foundation for advanced electives in marketing as well as other.